The Effects of Google Algorithm Updates on SEO
When Google introduced an algorithm change in 2013, the rules of SEO writing changed. In case you are a freelance writer that focuses on offering this kind of content, below are some of the essential things to keep in mind.
The focus in not on Keywords. That is because after Google dug through a great deal of information, their study team found that ranking a website highly only on targeting keywords is not difficult to accomplish. They also realized that spammers use this trick and thus churn out a great deal of garbage content. Hence, Google made tougher rules for ranking the websites predicated on churned content and also the targeted keywords. They require variety in the content you provide and the keywords you use. They also need you to start using branded anchor text.
The changes in Google algorithms require that you do not utilize one keyword in your anchor text repeatedly. For the same reason they require that you don’t use some keywords targeted in the content to fill your website, they don’t want you to the same in the anchor text. They demand that you use variety and be creative. You shouldn’t use a specific match anchor text, and spam websites are famous for this. The majority of the exact anchor text doesn’t use proper grammar. But, since there are plenty of searches conducted for all these words, many spammers still utilize them.
The rationale behind this is that no respectable company like linknow media bbb wants any grammatical errors or misspelled words on their website. You risk the sinking of your site’s rankings if you are doing this.
The latest updates in Google algorithms are to punish the sites that employ SEO tactics which are illegal and reward those which serve their visitors well. The main objective of these updates was to reduce the spamming and hacking while offering webmasters the tools they needed to fix sites that were hacked.
The main point is that Google is keenly monitoring how you build backlinks and if you have many non-relevant or low-quality backlinks to your website, you might be in hot soup. Google is also evaluating the rate at which you build backlinks. If your website is new and you also get spikes of a sudden, Google raises a red flag. It might ignore your backlinks and will likely sandbox the website.
The above points are the different ways in which Google Algorithms have impacted SEO which any SEO firm should be conscious of. The primary idea is that it is getting more difficult to rank highly in SERPs that opens opportunities for digital advertising and web design firms like Linknow media bbbwhich offer quality Linknow reviews and articles.