The automobile industry is one of the most highly concentrated industries in the world. Keep the 40/40/20 rule of direct marketing in mind, which states that 40 percent of your direct-mail marketing success is dependent on the quality of your mailing list, 40 percent depends on your offer, and the remaining 20 percent is contingent on everything else – design, copywriting, etc.
As a result, against a backdrop of what we expect to be a broadly positive market environment (new and used vehicle growth), companies across the automotive value chain need to continue to focus on how they engage with customers and manage their operations.
The first Volkswagen auto model which will use the clean diesel technology is the Jetta. While the rate of growth in the overall new-car market is decreasing, the survey highlights consumer segments that could emerge as new engines of growth in China’s auto market.
Japanese manufacturers have a strong presence, with their combined share totaling around 80%. Just to give an idea of how distorted our present market is, sales growth throughout Europe continue at over 7%/month, but dealership are sitting on an average 100 days of stock.
Industry experts expect 50 per cent of the used cars sales to be brought under organized car market over a period of 3 years. Looking at the Ford Explorer’s attractiveness, I believe that is is very attractive within the market. Respondents are also interested in roadside assistance and in car insurance that comes with time-saving benefits, such as help with accident claims and auto repairs.