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Tips for Marketing Your Business Using Bulk SMS Are you looking for new customers for your business? If this is the case, you should implement a bulk marketing campaign. With bulk SMS marketing, you can reach new prospects in a cost-effective way. SMS messages have high open rates. Studies indicate that the open rates for SMS texts are higher than that of email. Therefore, by using bulk SMS marketing, you can reach your audience in a better way than using email. However, SMS marketing gives you only 612 characters to convey your message. You have to carefully come up with your marketing content to provide value in less than 612 characters. If you craft a very short message, you risk not providing adequate information to your audience. On the flipside, your audience may get bored if the SMS is too long. Thus, you should take time to come up with the perfect SMS message for your marketing. Timing is Key Timing is an important aspect to consider when implementing a bulk SMS marketing campaign. To know the best time to send a marketing message, think of your business. For instance, you may want to drive customers during lunch hours if you are running a restaurant. Thus, the best time to send your message will be just before midday. Your messages should be relevant to what your audience is doing at the specific time you send them. Just before midday, people are usually thinking or discussing where to go for lunch. You can register more sales when you send your messages to them at that time.
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The best time for a bar to send SMS messages would be at the end of the working day. After a stressful day at work, people may be thinking of unwinding. As the day draws to an end and people start thinking of where to unwind, your message with an offer at your bar would be perfect when it arrives. The marketing message will benefit both you and your target customers. The people will have a place to go to (your bar) while you will make more sales.
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You should also know the days to avoid sending bulk SMS marketing message. For instance, Mondays are usually a bad day for most businesses. After being away from the office during the weekend, most people are usually busy on Mondays. Also, the exact time you send your SMS messages matters. For instance, if you send customers messages at 3am, they are likely to unsubscribe from getting SMS texts from your business. Think like a consumer if you would like to have a successful bulk SMS marketing campaign. The best time to send SMS messages is when people are more likely to respond to them.